![]() To CARU sent yesterday, the groups, joined this time by Common Sense Media, expressed ongoing concern regarding the self-regulatory group’s COPPA compliance program. Walmart Universe of Play is now unavailable on Roblox and despite launching with a media splash in the fall of 2022 and paying to become a member of CARU’s COPPA Safe Harbor Program only a few months ago, the game “has been sunset as planned,” according to the retail giant. ![]() Surprise! and more, not only blurred the distinction between advertising content and organic content, but also lacked required disclosures and manipulated kids into viewing and interacting with stealth ads. That the metaverse game, featuring ads, virtual products and characters from Paw Patrol, Jurassic World, L.O.L. In January,, along with Fairplay, Center for Digital Democracy and National Association of Consumer Advocates, notified Walmart, as well as the Children’s Advertising Review Unit (CARU) – a BBB National Program – that the game, which bore a certification seal from the self-regulatory group’s Children’s Online Privacy Protection Act (COPPA) Safe Harbor Program, was exposing children to deceptive marketing on Roblox. Its undisclosed Universe of Play advergame from the Roblox platform in the wake of action taken by a coalition of advocacy groups led by ad watchdog (). ![]() MADISON, CONN., Ma(GLOBE NEWSWIRE) - Walmart has
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